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Japan’s FamilyMart pulls up striped socks to survive convenience store rivalry
Japan’s FamilyMart pulls up striped socks to survive convenience store rivalry
For some people, the blue, green and white striped socks hanging near the entrance of a FamilyMart convenience store may look more like an emergency purchase than a fashion statement. Yet the 390 yen (US$2.44) socks have become one of Japan’s best-known products at convenience stores, which are usually the go-to for snacks and drinks. With 40 million pairs sold since 2021, they have helped…