DigiNepal
As sales slow, carmakers in China turn to overt marketing tactics and face controversy
As sales slow, carmakers in China turn to overt marketing tactics and face controversy
Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers. The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts. During a live-streamed new model launch ceremony on October 15, an Xpeng product…