DigiNepal
Campa-Cola’s price advantage faces Nepal’s brand loyalty barrier
Campa-Cola’s price advantage faces Nepal’s brand loyalty barrier
Campa-Cola, an old Indian cola brand revived by Reliance Industries, entered Nepal in July 2025 through a partnership with the Chaudhary Group, the company behind Wai Wai noodles. Its pitch to a market long dominated by Coca-Cola and Pepsi was straightforward: offer a familiar cola taste at a lower price. But more than a year […] The post Campa-Cola’s price advantage faces Nepal’s brand loyalty…