DigiNepal
Southeast Asian live streamers hustle to fuel booming e-commerce sales
Southeast Asian live streamers hustle to fuel booming e-commerce sales
In a makeshift studio inside his public housing flat in Singapore, Shane Soh stands before his smartphone, running his fingers through a towel as he extols its softness to viewers watching his live stream. A ring light illuminates his face while more than a dozen other products sit on a shelf behind him, waiting for their moment on camera. “Don’t just buy one towel today, but get bedsheets as…