# Alan Sugar

_British business magnate, media personality, and political advisor (born 1947)_

Canonical: https://diginpl.com/people/alan-sugar
Last updated: 2026-10-31

> Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British businessman, entrepreneur and television personality.

## Quick facts

- **Born:** 24 March 1947 ([Wikidata](https://www.wikidata.org/wiki/Q336520#P569))
- **Place of birth:** London Borough of Hackney ([Wikidata](https://www.wikidata.org/wiki/Q336520#P19))
- **Citizenship:** United Kingdom ([Wikidata](https://www.wikidata.org/wiki/Q336520#P27))
- **Occupation:** entrepreneur; politician; autobiographer; businessperson; computer scientist ([Wikidata](https://www.wikidata.org/wiki/Q336520#P106))
- **Political party:** Labour Party (1997–2015) ([Wikidata](https://www.wikidata.org/wiki/Q336520#P102))
- **Spouse:** Ann Simons ([Wikidata](https://www.wikidata.org/wiki/Q336520#P26))
- **Positions held:** Enterprise Champion (since 25 May 2016); member of the House of Lords (since 20 July 2009); Enterprise Champion (2009–2010) ([Wikidata](https://www.wikidata.org/wiki/Q336520#P39))
- **Awards:** Knight Bachelor ([Wikidata](https://www.wikidata.org/wiki/Q336520#P166))
- **X (Twitter):** Lord_Sugar ([Wikidata](https://www.wikidata.org/wiki/Q336520#P2002))
- **Instagram:** lord_sugar ([Wikidata](https://www.wikidata.org/wiki/Q336520#P2003))

## About

Sugar began consumer electronics company Amstrad, in 1968. In 2007, he sold his remaining interest in the company in a deal to BSkyB for £125 million. He was also the chairman and part-owner of Tottenham Hotspur Football Club from 1991 to 2001, selling his remaining stake in the club in 2007 for £25 million. According to the Sunday Times Rich List, Sugar became a billionaire in 2015. In 2021, his fortune was estimated at £1.21bn, ranking him as the 138th-richest person in the UK.

Sugar is the host and "boss" of the BBC Television reality competition series The Apprentice, which has been broadcast since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021 and 2022.

Sugar was elevated to the House of Lords in 2009 as a Labour peer and was one of the party's biggest donors, but left the party in 2015 and subsequently expressed support for the Conservative Party. He has served as the British government's enterprise champion from 2009 to 2010 and again since 2016, responsible for promoting entrepreneurship and advising the Department for Business and Trade.

## Questions

**When was Alan Sugar born?**  
Alan Sugar was born on 24 March 1947 in London Borough of Hackney.

**What positions has Alan Sugar held?**  
Positions held by Alan Sugar include: Enterprise Champion (since 25 May 2016); member of the House of Lords (since 20 July 2009); Enterprise Champion (2009–2010).

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## Sources

- [Wikipedia (English): Alan Sugar](https://en.wikipedia.org/wiki/Alan_Sugar) — [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)
- [Wikidata item Q336520](https://www.wikidata.org/wiki/Q336520) — [CC0 1.0](https://creativecommons.org/publicdomain/zero/1.0/)
- [Image: Sir Alan Sugar at the BAFTA's crop.jpg by Damien Everett (CC BY 2.0)](https://commons.wikimedia.org/wiki/File:Sir_Alan_Sugar_at_the_BAFTA%27s_crop.jpg)

## Licence and attribution

Text from the Wikipedia article Alan Sugar, licensed under CC BY-SA 4.0. This page's text is shared under the same licence. Facts from Wikidata (CC0). Image: Sir Alan Sugar at the BAFTA's crop.jpg — Damien Everett, CC BY 2.0.

## Cite this page

"Alan Sugar". DigiNepal. Last updated 31 October 2026. https://diginpl.com/people/alan-sugar. Retrieved 3 November 2026.